The Importance of a Vision Statement and How to ‘Imagine’ It

Larry Olsen July 13, 2020

One of the primary things necessary to accomplish any vision is a vision statement.

So, what is a formal vision statement?

A vision statement is a statement of fact or belief accepted literally by your subconscious. It is a new ROX, which creates a new Roxometer.™ R.O.X. is Register One Xperience. Every thought neurologically is a ROX placed in your Attitudinal bucket.

You create a vision statement simply by asking what you want and then writing it down. (Now please don’t freak out here. You might be thinking, “Oh, boy. Here comes the hard work.” But that’s not the case.)

Vision statements are simple and concise enough to fit on a 3 X 5 index card. You can create vision statements for various areas of your life, and you’ll review the vision statements a minimum of two times a day – once in the morning, before you start your day, and once at night, before you go to sleep. If you want to be less judgmental for instance you’d write; I feel loved, valued and inspiring because I look for the best in others in an open and grateful attitude. Adding emotion for self is motivating and stating how you want to be is clear and concise.

The ability to “imagine it” simply means that you must write a vision statement that’s a stretch yet realistic. For example, a person who’s fifty years old, five feet tall, and wants to be a starting guard in the National Basketball Association is bound to be disappointed. I don’t care how hard this person works – it isn’t going to happen.

Remember the phrase, “Out of sight, out of mind.” If we know deep down that we can’t achieve our vision, everything we’re doing is a waste of time and energy. The key is simple: break your big, bodacious vision down into smaller, doable goals.

Let’s use dieting as an example. Suppose you weigh 250 pounds and you want to get to 150 pounds. That’s a big jump that won’t happen overnight. You should create a vision for 150 pounds and then create step goals for, say, 10-pound increments. That’s very doable, right? After you’ve lost the first 10 pounds, set another goal to get you down to 230 pounds, and so on. Sometimes you have to take baby steps. That’s fine, as long as you don’t stop along the way toward achieving your ultimate vision. You may write; I feel energized, healthy and positive because I am a lean, keen, 150 lb. change agent machine. Write it as though you have already arrived.

As you mature in this process, you will become less concerned about whether your vision is imaginable or not. You will discover that it is enough to simply imagine and see it as though it’s done. I may never be a player in the NBA, but I can play basketball on the weekends and enjoy games on TV. If I’m really serious about getting close to the action, I can save enough money to buy a pro basketball team!

What is ONE vision you want for yourself? Place it firmly in your mind and start with small incremental goal steps. Let me know how I can assist you or the associates at your organization accomplish their goals using the vision statement format. Imagine, write it down and take action each day until accomplished.

Vision Statement