Podcast Ep. 72 – Tragedy to Triumph
Larry Olsen October 19, 2021
In 2001, Scott Sunderland found himself going from a 35-year-old athletic father, husband, and business owner to lying in a hospital bed unable to move. Using visualization techniques over the course of a year, Scott was able to heal himself. However, old limiting beliefs, past traumas, and disempowering mental habits came back to haunt him when, in 2012, he watched his best friend drown in front of his eyes. Blaming himself, he was broken once again. Standing in a room on fire, Scott was faced with running through those flames to end up at the empowered life that he lives now. Join Larry and Scott for more insights on our own magnificence. Find out more: https://thefreedomproject222.com/
Larry Olsen: Welcome. I’m Larry Olsen, and what’s on your mind? Once set, it delivers your life. To change the outcomes we want, we must change the plays we’re running. Join us at Mindset Playbook with Real people – Real talk for Real insight.
Narrator: Today’s episode is sponsored by Aperneo, An Achievement Acceleration Company, whose approach to professional development enables clients to gain insights and perspectives to live, work, and engage with more success.
Larry Olsen I’d like to welcome my guests today, Scott Sutherland, and what an amazing story we got in store for you. In 2001, Scott found himself going from a 35-year-old athletic father, husband, and business owner to lying in a hospital bed, unable to move. Now this is what’s miraculous using visualization techniques over the course of a year. Scott was able to heal himself. However, old limiting beliefs, past traumas and disempowering mental habits came back to haunt him when in 2012. If this wasn’t enough, he watched his best friend drowned in front of his eyes. Blaming himself. He was broken once again. Standing in a room on fire, Scott was faced with running through those flames to end up at the empowered life that he lives now. Today, he shows others how to run through their own flames to find the freedom from their own minds and limitations in order to live a life of passion and purpose. Scott, I am honored to have you as my guest today and so grateful for you taking your time to share with us.
Scott Sunderland [00:04:01] Oh absolutely, Larry, I’m glad to be here.
Larry Olsen [00:04:04] Appreciate it. You know, Scott, with all the hardships you’ve been through, one of the questions I wanted to start with is what conversation or belief about yourself do you think was the most difficult for you to overcome? And just how did you go about redirecting your own thoughts?
Scott Sunderland [00:04:22] Well, that’s an easy one. It’s the voice, the voice in the head, the one that says you can’t, the one that says you’re not worth it, the one that says you’ll be judged, the one that says all those things, all those limiting beliefs. And you know it, it really it was a habit, you know? And I think I finally realized that what is this voice inside my head that keeps talking nonstop? And why do I keep paying attention to it? So that’s really. Really got me to the place that I am because, I don’t think you ever overcome it. You know, I was just having this conversation, I. There really isn’t any overcoming that voice. It is learning to the awareness, number one of what that voice is, that it is just the habit and it’s an echo. And you know, from all the research I’ve done that all the people that I’ve worked with, I’ve really come to the conclusion that it is just an echo from the first 7 years of our lives. So, if you’re a little girl and you know, mom and dad are fighting, and you’re scared to death because you hear your name every now and then and you’re hiding underneath the covers because your world is basically falling apart. Well, that. Energizes your body that stresses you out like a gazelle in the plains of Africa being chased by a lion, right? We have its fight or flight, so chemicals get built in our body and we never fully release them. Animals do human beings. We don’t. And it is that voice that keeps that conversation going. Of I am not worthy. I am not good enough. I will never have enough. And that voice basically depicts the life that you lived really for the rest of your life. It is just an echo. And again, you don’t really overcome it. You learn to deal with it. You learn to shut it out the best you can. And. There’s another voice, though. And if you can get that other voice power if you can get that other voice. To speak louder and speed that voice and that voice can then become your guide. And then you can learn to quiet the other one.
Larry Olsen [00:06:52] So that’s outstanding. Very well. Very well said when you were. Let’s take us back a little bit when you were lying on your back, lying in bed and your life and in shambles. And what happened that you ended up in that situation?
Scott Sunderland [00:07:12] Well, I contracted an autoimmune disease and, to answer the first part of your question was I knew I created it, and the reason why I knew I created it is because, four months before then, I owned my own because I still do. I own my own construction company. (Larry Olsen: OK). And 4 months before I ended up in that bed, I was extremely stressed out. I had too much work. I built like retail stores, restaurants, stuff like that. And I was not meeting my deadlines. I was afraid I wasn’t going to get paid. How was I going to be able to pay my guys. Nothing was working and all I kept thinking on a day-to-day basis is. I just want to go home, and I just want to lay in bed, and I want all of this to go away. And literally four months later, there I was laying in that bed. No real diagnosis. It was just here you are. And I realized that, oh my god, I asked for this. So, if I created this with my thoughts because I knew all that work, I grew up with that work. Your thoughts create your reality. I was a Deepak Chopra guy. I was a Tony Robbins guy. I was totally I listened to all of those guys, but here I am, laying in this bed and listening to that got me here. Like, are you kidding me? Right? And that’s when I realized I asked for it.
Larry Olsen [00:08:47] Whoa, whoa. So, you talked about another voice, and you mentioned the amygdala at play the reptilian brain. Mm-Hmm. Sending all these chemicals into our body. But there’s no one chasing us. But we’ve had this fear. Yeah, a little girl with losing her parents are thinking, she’s that probably thinking she’s the reason why they’re arguing to begin with. (Scott Sunderland: yup) And, you know, and if we continue to repeat that, as you said, repeat anything long enough, we build a habit. And most people don’t think of their thoughts as habits. And you describe that very well. But I’m intrigued about that where the healing came from, and I’m kind of suspicious that it might be about this other voice you’re talking about.
Scott Sunderland [00:09:34] Oh, yeah, for sure. Because it was. You know, here I am. I really didn’t have a whole lot of answers of why I was there. I had an autoimmune disease and in a way, I knew I asked for it and I kind of in a strange way, I kind of welcomed it a little bit because it was the rest that I wanted. (Larry Olsen: maybe an excuse) me out? Yeah, it really kind of was. And it got me out of, you know, being in that fight or flight. I mean, who’s going to bother me if I’m lying in a hospital unable to move? I mean, my clients are going to sue me. You know what I mean? So, I was kind of in a safe place in a way. (Larry Olsen: Yeah) and. I, oh, you know, I felt that they were always judging me and after me, so to speak, so now. It completely flipped it, so now they feel sorry for me. So, in my mind,
Larry Olsen [00:10:30] these are the people in your life.
Scott Sunderland [00:10:32] These are the people that I was answering to. I was responsible, you know, to complete their projects. These were the owners. These were, you know, powerful people. And they trusted in me to build their stores or restaurant. Whatever it was
Larry Olsen [00:10:50] and quit was not in your vocabulary.
Scott Sunderland [00:10:53] Oh, no, there’s no quit yet, because it’s not. It’s not. There wasn’t the self-worth in me to say no, right?
Larry Olsen [00:11:02] Oh, wow.
Scott Sunderland [00:11:03] So when you’re demanded, you respond. So, I didn’t have enough self-worth in me to say, no, I’m not going to do that, and I’m so sorry, but that’s not going to happen. I just took it on myself as if I don’t if I don’t step in here and give them my absolute best. Then I have failed them and I’m a failure. (Larry Olsen: Yeah, yeah.) And I really looked at it that way and I think a lot of people can identify with that. (Larry Olsen: Absolutely.) The corporate worlds and everything else, you know, so it really was about understanding this. Why I am here in this bed, and I realize that, you know, as I said, I asked for it. So, then I would watch people come in and out of my room and I would watch them because my mind’s all there. My body was him, and I would think, what am I disconnected from that I was once connected to. That they can walk in and out of the room because they’re still connected to it. I am not. So that’s not Scott, because I didn’t before. Just, you know, think, how am I going to get up out of this chair? How am I going to walk across the room? How am I going to open up the freezer? And how am I going to get a bowl of ice cream? I just did it right. Just we all do it. We just get up and we move around our day, and we don’t even think twice, but now I can’t do any of those things. So, I really started to think, OK, so if I wasn’t doing that as Scott. Scott’s also not beating a heart. Scott’s also not pumping the blood throughout his body. Scott’s also not in charge of the trillions of cells in his body. So, what is that? And I realized that’s what I was disconnected from, and that is that voice. And we can call it the subconscious mind. We can call it consciousness. I call it the universe. The God, the miracle, right? We all pray to a God we all pray to. You know, we all look for answers from the universe.
Larry Olsen [00:13:18] A force greater than self, right?
Scott Sunderland [00:13:20] Yeah, for me, I was the universe. And you know, Larry, it was probably the biggest moment, probably honestly in my life was I was laying in that bed one night and I just I woke up middle of the night, woke up and it was like a voice was standing, like someone was standing right next to me and this voice came into my head and said, What if your eyes are not looking out into a world that you exist in? What if that world is just simply in your head and all you are seeing is an illusion, you created this illusion. You wrote it out like a page, like in a book, you wrote out the page. And now that the next day you’re living the page that you wrote. Hmm. So, the room you’re in? You created a directory of your own piece. Yeah. Yeah. You don’t stop at your skin. Hmm. That’s what we think. This is me, right? And this is the edge. So, the skin is the edge of me, and then the rest is the outside world. But what if that’s not the truth? Hmm. What if we are all of it? And I think that’s the fascinating part of modern science. Quantum physics is really kind of saying, well, we really can’t prove it’s out there. So, what is what is it, you know? And that always fascinated me. And honestly, that was the one moment that really, I really started to look at life like, what if I am creating all of this?
Larry Olsen [00:14:51] Yeah, yeah. You know, they say just about every astronaut that is sat back and looked at Earth is life is never the same any longer. Because they’ve recognized to the understanding that they’ve had about size and space. Right? Yeah. And you know, it is so true what you’re saying when you understand this, when people understand the science of how their brain works. It only can see that which is imagined first. Yep. And you are articulating something so powerful for people who are struggling right now that it’s not what if it was your imagination? It is. It is your imagination. Is this the imaginings that are good for you that you want to live the rest of your life at? (Scott Sunderland: Yeah.) And then when you when you had this kind of epiphany if you will? (Scott Sunderland: Yeah.) And what did that dominoes start to push for you in your life?
Scott Sunderland [00:15:53] Oh, well, first it was. Well, what did you do, dummy? I mean, you know, here you are. You know, I mean, really, you could ask or something a little bit better. That was the first one. And it was really OK. So, if I created this right, I created this and I kind of I finally got to that belief that took me about a week and OK. And I finally got to it because you have to understand, here I am lying in bed. I don’t have a whole lot to do, right? So, my wife at the time had put a some pictures on the wall of this person that I used to be. You know, playing with my son, who was a year-old dancing at parties, you know, just joking around my wedding day. And there was one picture in the corner of me standing on the top of a mountain in Utah, Alta ski resort. And I would just stare at that picture. I mean, all day long, and I would be because it was kind of a it was kind of like a getaway from where I was because I could still feel what it felt like to be there. I can hear the voices; I could see my skis and all I needed was this picture to remind me. And I would stare at the picture for maybe 10 seconds and then my eyes didn’t even, my eyes rolled up into my head. My eyelids never were. So, then I would close my eyes, so to speak, and I would see the picture. I would see the picture and I would open them, and I would just keep repeating that process just again to amuse myself. Little game and. 10 years later, there I am standing back on that mountain, and I realize, you know, I created this future event. This is really what I have done, you know? (Larry Olsen: Yeah.) So, in the beginning, it definitely was just understanding, just playing with that idea, what if my eyes are literally just looking back into my head and this screen that I see that I hear things that. What if, because I’m just in a small little room, right, so not a whole lot there, so I could kind of get myself to believe that in a way. (Larry Olsen: Mm hmm.) You know what I mean? (Larry Olsen: Yeah) so I live in this moment.
Larry Olsen [00:18:21] And let me pause you for one sec. (Scott Sunderland: Sure.) Think about what you’re saying. You looked at that picture. And that became a reality. And it had emotion, it had everything to it. Yeah. We’re staring at a television, we’re looking at someone else’s reality, someone else’s drama. You know, we’re watching other people. And what you’re saying is, pay attention to what you’re bringing in. (Scott Sunderland: Yeah) because then we start looking for it. We see it in the news. (Scott Sunderland: Everywhere) We start hearing it right. And it reinforces the habit that you broke so that you could start kind of recreating yourself into who you were to begin with, when you popped out of the womb, right?
Scott Sunderland [00:19:17] Yeah, yeah. And you really think about it. I remember. My oldest son is 21, and he looks at me as you know, wow, OK dad, calm down, you know? And I remember we were having a conversation and we were it was all about COVID, you know, it was all about, and I refused to really talk about it. I refused to buy into it. I refused to, not even buy into it or anything like that to even take it in. I just didn’t want any of that coming into this. I’m in Florida. I’m going to live my life. I was out on boats during lockdown. I just lived. That’s what we did. And. You know, talking to him and on the phone and. I said, you know, it kind of joking, I said, you know who, we have the blame for this, right? And he said, who? And I said, The Walking Dead. I said, isn’t that what we are, we just become zombies now, we’re just kind of walking around like a bunch of zombies and we’re scared to death that we’re going to get infected with this thing that is going to make us a zombie. So, I kind of blame it on The Walking Dead. And he’s like, You’re insane. But in a way, it really does. When? We know now in science, and this is all scientific, scientific research it’s all been done on this and there was a phenomenal study on this one, on this one patient. He was, I think he was a farmer, really simple guy, really simple guy. Never went to the doctor, was not feeling well for it, for a good period of time. He goes to the doctor, the doctor sits there, he comes in. He says, Sir, I’m very sorry, but you have cancer, and it is all through your body. And he said, OK, cancer, how much time do I have? Right? Because that’s what we think, OK, or death sentence? And he said, honestly, sorry, I think you have about three months to live. So, he goes home. He gets his affairs, all order, all, you know, all ready to go, all thinking that this is, this is where I’m heading here and almost to the day. Three months later, he does. And when they do the autopsy, no cancer.
Larry Olsen [00:21:36] Oh my god, no cancer.
Scott Sunderland [00:21:38] So he died of the thought of cancer. Yeah. Wow, and there has been so many of these instances where it’s the mind, there was another one. Fascinating story of a railroad worker who worked on refrigeration units in boxcars, and he went into this boxcar, and he thought he was working on the year on the freezer unit and thought he fixed it. He just went inside to check it out, to make sure and he gets locked inside. So suddenly he starts to freak out because now he’s locked inside his boxcar. He can’t get out. And he says he thinks the freezers running. Yeah. So, he starts to write down on the wall. Oh my God, my body’s getting colder. I can feel this is coming up through me. I don’t know, these may be the last words that I ever say. Please, if someone sees me, tell them I love my, you know, my wife and my children. They open the boxcar door hours later, and there he is, dead. It never got below 50 degrees. Yeah, it never got below 50 degrees. It never was even working properly to freeze it. It cold it. It didn’t freeze it. So again, our mind is such a powerful thing. So, in the end and really what is happening in our world today? Civil unrest everywhere, you know? Are you Republican or Democrat? You know, all the separations and then the fear, then the fear runs in. And now COVID. Oh, well, if you got the vaccine, you’re in trouble. If you didn’t get the vaccine, you’re in trouble. And it really is. It’s not about any of that. It’s about what the fear is doing to you. (Larry Olsen: Yeah.) And when we live in a state of fear, that is the number one thing that shuts down your immune system.
Larry Olsen [00:23:33] and all that cortisol.
Scott Sunderland [00:23:34] Well, everything is, and it all comes from the chemical machine, which is your mind, because your mind, it’s only job, is to do one thing, to get your body, to feel, to react. That’s it. So, if you are that little girl that hid underneath the covers and never and had this stored trauma, this stored fear in her stomach, in her whole body, then that is the thing that needs to be let go of. But yet the events keep showing up for those feelings that come up because she needs them to come up. We’re simply alcoholics or simply drug addicts. But we’re addicted to our own drugs that we’re creating in our own body, and that is exactly, the mind is the pharmacy.
Larry Olsen [00:24:25] Yeah. Beautiful. Yeah. Well, so well put and think about, you know, a bunch of stories, but this is about you, so I’m not going to share any of them, but think about the kid. That gets his first math test back, doesn’t know what kind of mathematician he is or what the potential is, and it’s a D. And he owns that. He believes that. Now what do you think his chances are in the next test or how do you encourage him to think he has to study math, you know if it could be any topic in our lives and when we don’t know what you just shared, it becomes our life. (Larry Olsen: It does), doesn’t it? But this is something that I’m really curious about because, you know, I’ve had some, I’ve had a pet die that we just love to pieces. And there’s such we, you know, we call it unconditional love with animals, correct? (Scott Sunderland: Oh yeah) that they’re always in a great mood. And it hurt. I mean, it was a pain that I hadn’t experienced in years and. And here, to have a best friend in your out, from what I understand, you guys were at the ocean together. A lot of people have experienced heavy trauma, like that death of a child, death of a loved one, you know, and there’s still it’s still their movie, you know, I mean, it’s not about getting rid of the pain, it’s about recovery. And how did you find yourself being able to go on with what I can imagine was just an awful, awful moment in your life?
Scott Sunderland [00:26:13] Room on fire. You don’t have a choice. You don’t have a choice. I mean, Larry, honest to God, I would literally take my boat out into the ocean by myself, and I would. Probably go about five miles offshore just to where I could just see the horizon of the shore. (Larry Olsen: OK), so one side of the boat, I’m looking at that the other side of the boat is just empty ocean. And I would sit there and say, OK, so what’s it going to be? Hmm. What’s your choice? Hmm. Do you go back in? Do you go back to, and let you go back home? Do you go back to your life? Do you go back to your family? Do you go back to your friends? You go back to your career? Do you go back to all that and stay in this pain? Or do you simply turn the other way and just. Just go to the fuel runs out.
Larry Olsen [00:27:03] Mm hmm.
Scott Sunderland [00:27:05] And it really took me honestly. True story. It took me probably the fourth time to really say, OK, hmm. All right. Yeah, I have to put this down and I’m and I’m going, I’m going to trust. I trusted that voice before, and I’m going to trust it now to lead me in that direction that I need to go. I spaced it and it was, it was not an easy thing, and it led me to meditation workshops where I went to one, and that’s really what, ultimately brought me face to face with it or actually honestly him. And because for four years, I begged him to come and forgive me. I do, every single night. Please, you have to forgive me because I’m sorry and I’m and I’m doing the best I promised him. On the days after that moment, I stood down on the beach and I, I promised him that I would be great and that I would, that I would live my life like for both of us. And I would tell our story. I would tell this story and that he would never be forgotten in that way. And if I could just help one person understand what this loss is, what why this had to come and why I saw what I saw, because in one side, I saw the tragedy of it, the loss, you know? But there was another part of it because I saw the whole thing unfold and there was a beauty in it, like he was going home, like he was going home. (Larry Olsen: Wow). And it really was the confusion, I think, in all that that really left, me not knowing who I was, I really didn’t know who I was. Wow. Yeah. So, the search wasn’t really for his forgiveness. It really was for my own and. You know, I wrote a book and it’s called Finding Ugly, we called each other ugly. That’s what our nickname was for
Larry Olsen [00:29:17] finding ugly?
Scott Sunderland [00:29:19] Finding ugly. Okay. And that’s what I was looking for. I was trying to find ugly. I was trying to find him to forgive me. And in a meditation, he came. And basically, this voice showed up and said, it’s never been me. It’s always been you. Because I am.
Larry Olsen [00:29:36] I forgive yourself.
Scott Sunderland [00:29:38] Yeah. So, I was just looking for the wrong ugly.
Larry Olsen [00:29:42] How do you forgive yourself? I mean, we hear love thy neighbor like thyself and most people do and asked a problem. You know, it’s that lack of self-love and then when, but you’ve found something that or have an understanding of something. It’s allowed you to. You know, if not, complete the process, begin the process of self-forgiveness and what’s in, give us some insight into that.
Scott Sunderland [00:30:12] Well, you know, you talked about, you know, this beloved pet you have. Right, right? Yeah. And the reason why you love that pet is because that pet, as you said, showed unconditional love to you. There was no judgment. Yeah, right. None. Right. There was no fear that this pet will not love me. I am an open heart because it cannot speak to me. So, whatever it’s thinking, it’s never going to tell me, Well, dad, you know, you really did a crappy job with that because I was really hungry. And now, I’ve been waiting three hours for you people to get home to feed me. They’re not saying. Right, as soon as you walk through the door, it’s like you’ve been gone a lifetime and oh my God, where have you been? Right? So, we can find that love there. And I think that’s why so many people turn to that. That’s why animals are so important in our lives. You know, and let’s be honest, mostly dogs, not so many cats, cats here. They don’t, they don’t care about us. They’re a little more independent. They’re on their own little planet, right? But it is this, for me it really was finding that and, finding that self-love in myself and in my heart. And we have learned as again that little girl hiding underneath the covers, too, encage your heart to protect it. And there’s that voice of the habit that says, don’t worry, I’m going to take care of you and we’re going to close you down so you can’t feel pain anymore. You can’t feel hurt anymore. You can’t let somebody else’s words affect you. So, we’re going to shield us off, and it is the unfolding of that. It is the chipping away at that, literally breaking around the rock that is surrounding that heart that we have. And when you do that and you let energy in and I am, you know, my wife is a breathwork facilitator. And we met doing this work and going through our own stories. And we both were successful because we were both in the room on fire separately. But that’s kind of how we met. And we always think that the problem is being in the room on fire. But actually, it’s the solution because I didn’t have a choice. So, I had to go search, I had to go strip away, I had to break up that rock away from my heart and to have a two hundred pound, you know, six foot something. Construction workers say I laid the floor on the floor in Mexico and my heart just burst open isn’t maybe everything you hear every day, but. It is what I teach people to do now, and it really is what we all need, we all need that because we are so closed off. And when your closed off your constricted and you’re tight and that tight just creates stagnation and then that mind can just run amok and just tear you down, so suddenly you just feel alone. You can’t trust anybody, especially yourself. (Larry Olsen: Yeah.) And we just start to shut down. And that’s when the conditions start to come. That’s when anxiety starts to show up. The cancer starts to show up, Crohn’s start to show up. But these really are all derived from the same place, all derived from the same place.
Larry Olsen [00:33:39] Wow, well, you are a fascinating man.
Scott Sunderland [00:33:42] Thank you.
Larry Olsen [00:33:43] You know, when I first saw the running out of a house on fire, I thought that was another predicament you found yourself in where the house was literally on fire. Now I understand it’s a metaphor for being against the, up against the beast, whatever that is holding you back, correct?
Scott Sunderland [00:34:01] Yeah, up against the mind.
Larry Olsen [00:34:02] Yeah, yeah. And we have unfortunately run out of time. And what I would love for you to do if you would as a couple of things, one is first, let our guests know how to reach out to you, how to get a hold of you or how to get your book or that type of thing. Even though that information will be in the podcast. Not necessarily in the video, but I’d like to have it here and some final words for all of us.
Scott Sunderland [00:34:33] Hmm. Well, the first thing book is called Finding Ugly, and you can find that on Amazon. Very simple. Best way to get in touch with me is through our website, which is thefreedomproject222.com. And I think the thing that I would leave somebody right now that is listening or watching this, that is in that room on fire or, a fire is burning, right? There is all different degrees. Just know, number 1, that somebody’s been there. And somebody made it out and a lot more than you think. And honestly, you are never alone in the way you feel. And I think that is really what we are seeing in this world today because it’s time, that people start seeing start waking up and start actually finding out who they really are. (Larry Olsen: Yeah.) The love that they really, yeah.
Larry Olsen [00:35:39] Beautiful. It’s been an absolute pleasure. It’s, you know, you’ve really touched me, Scott, and this conversation. And thank you, Larry. We know no matter how healed; we sometimes think we are. When you have a conversation like this, you realize there’s some opportunity, you know, maybe it’s just a little fire that started and you still can. You still hope to be able to not have it consume you. But what you’ve shared has been so transparent and so real and it just leans into all the habits, attitudes, beliefs, and expectations we all have. And you’ve shown us that we’re in charge of those. They don’t have to take charge of us. (Scott Sunderland: Yeah) so I want to thank all of our guests wherever you are for thinking enough about yourself to take the time to listen and get more information in there. And hopefully you’ve got some information that you’ll find tremendous value and benefit from. And what I want everybody to remember is wherever you are in your life right now is exactly where you need to be to make those things occur. And like we heard from Scott in it, it’s all in your head. It’s all your imaginings. And when you make that more real than what you’re imagining, it caused you to see, your life becomes what you’ve always, always wanted. And hopefully, that is to love yourself so that you can love the rest of us. So, thanks again, Scott, and I hope that we can stay in touch. (Scott Sunderland: Absolutely.) It’s been a pleasure. Thank you. Thank all of you. Thank you and thank all of you for taking your time to listen.
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Narrator: We would like to announce Mindset Playbook’s new series, The Great Automotive Experience, which occurs when the buying experience meets or exceeds the thrill of owning a new vehicle. Larry will talk to a variety of influencers in the industry and explore what goes on within their organizations to ultimately create a great customer buying experience.
Narrator: Larry’s first guest, John Beaumont, has twenty-two years and counting with Toyota and Lexus, he is currently Senior Manager for Dealer Engagement, Toyota Motor North America, working with their dealer partners to maximize sales, customer and associate satisfaction, and retention. Join them and find out what it takes to give control back to the customer.
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